In the world of health science, Advita Energy is one of the few very unique companies, in the fact that the product it markets is not a consumable wonder formula, a dietary supplement or an energy health drink. Its product in fact is a wearable band that is supposedly embedded with biophoton information, which it communicates to the body through biophoton channels present within the body. According to some research (and this is qualified), all living matter absorbs and emits biophotons, right down to the DNA levels. According to some theorists; who, based on the research suggest that biophotons create a web of interaction and communication at the particle level, thereby literally connecting all living matter into a sort of network ‘of life’.
The Advita Energy product is supposed to interact with the body’s biophotons and instruct the body’s cells to achieve an optimum level of health. It also seems that through biophoton detection, it would be possible to actually guage the health of individual cells in the human body thereby enabling the early detection of life threatening diseases, as well as round the clock monitoring of humans (and by extension – all creatures) and their wellbeing – right at the cellular level.
The company chose to market the product via MLM (multi-level marketing).
It may have been believed that only through use and actual appreciation of results by individuals, would biophoton information health bands truly become appreciated. So, Advita Energy bands are available only through MLM channels. Therefore to get one for yourself, you wouldn’t be able to just walk into a shop and pick one up (this is probably just what the company wanted to avoid); but would have to know a user of the product who would then be able to introduce you to the product itself, personally. But you may wonder why the company doesn’t simply market the product via the more traditional channels. The reason is the cost of promotion.
For a new product to enter the consumer market, it is a very expensive proposition. Besides the advertising and point of sale promotion battles that will have to be fought against competing products (and the products only have to be vaguely similar); the new product would also have to face the daunting task of getting attention in the potential consumers mind (which is not guaranteed at all). Also the rigors of creating an effective campaign lie entirely outside the company’s hands – that in the hands of advertising specialists. There is also the cost of constantly running promotions so as to nearly always be present in the fiercely competed for consumer attention.
This is why Advita Energy selected instead to reward its users for promoting the product and introducing new users to the product. The company developed a distributor scheme which also allows for bulk purchase by individuals for resale to other users. In this manner, the company hopes not only to enhance the health quality of the consumer’s lives, but also to add to the individual’s income, through the referral and promotion of the product to friends and acquaintances.
