Sometimes it takes more than one to push the boundaries of technology. It seems that no matter how much renewable energy marketing is actively propagated it seems that there are just some that can’t maintain their composure and just dissolve in thin air.

Renewable energy company owners are more often than not optimistic that it could sustain a considerable number of houses and can talk owners into converting to solar paneled roof tops to cut energy costs.

First, not all consumers are as optimistic as the company. Sure consumers are open for talks and introductions but purchasing is another thing. Unless current energy resources are all flushed down the toilet, consumers will just find ways in saving up without converting into renewable energy.

Take for example the water powered car. We’ve heard of it and it has been on sale for more than a year but how many people actually owns them? The initial cost of a hydro-car costs as much as $5000 for a two-seater car. For a tiny car, you might want to pause and think.

Second, large scale renewable energy plants require a certain amount of land. In cases of hydro-electric plants a construction of a large dam is a must. It takes money and good fore sight to make everything work.

Dams that are built in a poorly results to unsightly calamities so good fore sight is needed to guarantee stability and of the dam. Energy plants need the luxury of space in order to operate properly. On the other hand, in most parts of the world, space is scarce and is demand than ever.

Third, it is too darn costly at the start. Unless a renewable energy company is an off shoot of a larger more stable company, small renewable energy company crumbles within the first few years of it being established.

The demand for renewable energy materials are is just too low at the moment. No matter how aware people are, converting their household into eco friendly homes may take them a back before they try it out. It takes weeks of thinking before people change all their lighting from incandescent to energy saving fluorescent bulbs.

How much more thinking would you think it will require for them to install a solar panel or a wind mill to cut down energy costs by half?

Fourth, innovator and manufacturer misunderstanding can lead the renewable energy company to crumble. If the company is dependent on a manufacturer other than them manufacturing the products, misunderstanding can easily break the ties of the two companies. Thus leading the other to fall apart and die.

It is a different case however if the company manufacture their own products. Nonetheless, small scale renewable energy companies can not afford such production especially if small quantities are asked to be produced.

Production cost would be higher therefore market price is higher than mainstream renewable energy companies.

Lastly, after the hype of renewable energy marketing, the idea burns out and takes an exit on the scene. Harsh but true, once local television networks stops advocating the use of it, the hype disappears and so is the hope of selling these products.